Visit North Platte’s Privacy Policy

Visit North Platte’s mission is to enhance and promote a positive image of the communities in Lincoln County, to assist in the development, continuation and promotion of quality events, attractions, and amenities for the enjoyment of residents and visitors alike, and to help ensure that the highest standards of customer service are practiced in our establishments.

Part of that mission is a commitment to protecting the privacy of our website visitors and clients. We strive to uphold the highest industry standards in online privacy and permission marketing. For more information on how Visit North Platte enforces permission email marketing, please see our anti-spam policy.

Information We Collect

For California Residents

Information You Provide

You may be asked to provide information to us through one or more services we provide through our website, messages we send to you, social media, etc. The information we request may include personal information, such as name, age, email address, physical address, and telephone number.

Information Obtained Through Use of Our Services

You are not required to provide personal information or tell us who you are when using Visit North Platte’s website. We do not collect personal information (name, address, phone number, email address, etc.) while web users are browsing. We do collect information in aggregate on how the site is used including:

  • Number of visitors to the site
  • Length of visit
  • Pages most visited
  • Pages most used to enter and exit the site

We may collect information provided by you and your computer through the use of our website, messages to you, social media, etc. This information may include the following:

Login Information: We may automatically obtain and store HTTP header information from client-side tracking objects, your device, and our server logs upon your use of our services.

Mobile Information: We may obtain information specific to mobile activity through the use of our services, such as your location, mobile device type, and mobile capabilities.

Social Media Information: When interacting with Visit North Platte via social media, we may obtain information stored within social media or authorized by you to be collected by us within such outlets. This information may include your contact information, email address, friend information, friends and pages with whom you have an association, and other information stored on social media.

Client-Side Tracking Objects (Cookies or JavaScript)

Web beacons are transparent pixel images that are used in collecting information about website usage, email response, and tracking. Client-side tracking objects (commonly called cookies or JavaScript files) are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work more efficiently, as well as provide information to the owners of the site. Using your browser, you may disable the use of cookies, delete cookies, or individually reject cookies at any time. You may also disable JavaScript at any time. However, some features of the website may not function properly, or at all, unless cookies and JavaScript are enabled.

Email Marketing Opt-in

You may decide to receive email promotions from Visit North Platte. This would include our weekly event newsletters, special campaign promotions, special offers, and event announcements. When you voluntarily choose to receive this information, you are added to Visit North Platte’s email marketing lists. Your information will remain on this list until you request to be removed - you may update your information or remove yourself from this list at any time.

Google Signals

This website uses Google Signals, a feature of Google Analytics that allows us to collect and use certain information from your browsing activity across other websites and apps that also use Google Signals. This information includes things like the pages you visit, the products you view, and the ads you click on. We use this information to improve our website and to provide you with more relevant advertising. You can opt out of Google Signals by visiting the Google Analytics opt-out page.

How We Use Collected Information

Information Tracked

At times, we will use your HTTP header information to help diagnose problems with our server and to administer our website. We may also track browser types to help us understand our visitors' needs related to our website design. There are optional sections of our website where input forms require your name, phone number, address, company, and email address. These forms provide the ability to request visitor guides and opt-in to receive future emails of any type from Visit North Platte. If you opt-in to receive email communications from us, we may send information to you on our products or services. This information will not be used for any other purpose. We do, however, reserve the right to disclose your personal information as required by law when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our website. You may review and change your information with us at any time by contacting us at To opt-out from having any provided information used for email communications from us, please click on the opt-out (unsubscribe) link in any message you receive from us. You may also contact us at

Combination of Information

We may combine information collected through your use of our website and services with information that we collect from other sources, including third parties (see below).

How We Share Information

We may disclose your information to third parties in the following situations or for the following purposes:

  • Consent: We may disclose your information to third parties for purposes not directly related to our site in the event that you consent to such disclosure.
  • Service Providers and External Processing: Your information may be shared with third-party service providers, affiliates, or other trusted businesses to provide certain customer services based on our instructions. We require that our third-party service providers implement and maintain security measures to protect the confidentiality and security of the information you provide to us.
  • Law Enforcement: Your information may be shared with law enforcement officials if it relates to a criminal investigation or alleged illegal activity.
  • Necessary or for Safety Reasons: We may also disclose your information if required or permitted to do so by law for fraud protection and credit risk reduction purposes; protection and defense of the rights or property of Visit North Platte, its customers, or other users; to act under urgent circumstances to protect the safety of Visit North Platte, its employees, or a member of the public; or to comply with a judicial proceeding, court order, or legal process.
  • Sale or Acquisition of Assets: If Visit North Platte becomes involved in a transaction involving the sale of its assets, such as a merger or acquisition, or if Visit North Platte transfers to another company, we may disclose and/or transfer your information as part of the transaction.

Anti-Spam Policy

Security and Privacy

Visit North Platte’s website uses security measures to protect against the loss, misuse, and alteration of the information under our control. We store the information in a database in a secure environment at our office. We do not share, sell, or rent individual personal information to anyone without your advance permission or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for the purpose of contacting you or sending emails you agree to receive.


You will be added to Visit North Platte’s email newsletter list only if you register to receive newsletters via a form or checkbox on the Visit North Platte website. You may opt-out of receiving our eNewsletters by clicking on the opt-out link included in every email newsletter we send or by contacting and requesting that we stop sending the eNewsletter.

Links to other Websites

Visit North Platte’s website may contain links to websites not affiliated with us. Your use of an external website or any informational content found on an external website is subject to and governed by the terms and conditions of such website. Visit North Platte does not endorse or make any representations or warranties concerning, and will not in any way, be liable for any informational content, products, services, software, or other materials available on an external website, even if one or more pages of the external website are framed within a page of Visit North Platte’s website. Visit North Platte is not responsible for the privacy practices of any external websites.

Widgets and Social Buttons

Our website includes social media features, such as the ‘Share This’ button, widgets, or interactive mini-programs (“features”) that run on our site. These features may collect your IP address, track which page you are visiting on our site, and set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.


We encourage parents and guardians to be aware of and participate in their children's online activities. We adhere to the Children's Online Privacy Protection Act and do not knowingly collect, use, or disclose personally identifiable information from any child under the age of eighteen (18) in a manner that violates this law. If we discover that we have inadvertently collected such personally identifiable information from a child under 18 years of age, we will promptly take reasonable measures to delete such information from our systems.

Notification of Changes

If we make any changes to our privacy policy, we will notify our members and users via email or by posting the changes on our website prior to the change becoming effective. We reserve the right to modify this privacy policy at any time, so please review it frequently. Any amended privacy policy will apply to personal information previously collected. If at any point we decide to use personal information in a manner different from that stated at the time it was collected, we will notify users by way of email. Users will have a choice as to whether or not we use their information in this different manner.

Disclosures and Transfers

We do not disclose personal information to third parties, except when one or more of the following conditions is true: we have the individual's permission to make the disclosure; the disclosure is permitted by law or mandatory under professional standards; the disclosure is reasonably related to the sale or other disposition of all or part of our business or assets; the personal information to be disclosed is publicly available; the party to whom the disclosure is made controls, is controlled by, or is under common control with Visit North Platte; the disclosure is reasonably necessary for the establishment or maintenance of legal claims; or the disclosure is to persons or entities for whom we are providing services, provided the disclosure is consistent with the purpose for which the personal information was obtained. We will comply with the Safe Harbor principles with respect to disclosures of sensitive information, including, when applicable, obtaining the explicit consent of the individual prior to disclosing sensitive information to a third party or using sensitive information for purposes other than those for which it was originally collected or subsequently authorized by the individual.

Data Security, Integrity, and Access

We employ technical and organizational measures, including education and training of our personnel, designed to provide the personal information in our possession with reasonable protection from accidental loss or destruction, improper use, alteration, or disclosure. Personal information collected or displayed on a website is protected in transit by industry standard encryption processes. However, we cannot guarantee the security of personal information accessible on or transmitted via the internet. We process personal information in ways compatible with the purpose for which the personal information was collected or as otherwise authorized by the individual. To the extent necessary for such purposes, we take reasonable steps to make sure that personal information is accurate, complete, current, and otherwise reliable with regard to its intended use. If an individual becomes aware that personal information we maintain about that individual, is inaccurate, or if an individual would like to update or review his or her personal information, the individual may contact us at As a security precaution, we may request that the individual provide identifying information such as name, address, or phone number. In addition, we may limit or deny access to personal information where providing such access would be unreasonably burdensome or expensive in the circumstances, or as otherwise permitted by the Safe Harbor agreement. In some circumstances, we may charge a reasonable fee, where warranted, for access to personal information.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, refer to our contact information below.  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Information Subject to Other Policies

We are committed to following the Safe Harbor principles in processing all personal information. Other information we receive may be subject to policies that may differ in some respects from the policies set forth in this notice. Certain websites have their own privacy policies that apply specifically to those websites. Those policies may be accessed through the websites in question. Information relating to present or former Visit North Platte personnel is subject to our policies concerning personnel data privacy, which is available to present and former Visit North Platte personnel upon request. Information obtained from or relating to clients or former clients is further subject to the terms of any privacy commitment made to the client, any agreements with the client, and/or any applicable laws and professional standards.

Updating Information

If you wish to access your information or to have your information deleted, updated, changed, or modified, you may do so by emailing

Contact Information

For further information, please contact us at 308-532-4729, 800-955-4528. or

Opt-in/Opt-out Policies

We certify that we will use our software only to send emails to customers and prospects that have expressed or implied consent (opted-in) to receive email communications. Visit North Platte does not transmit unsolicited commercial email (spam) via our system. Visit North Platte does not buy or sell email lists, nor do we allow our clients to use purchased or harvested email lists. Visit North Platte does not share database names with any third-party entity.

How do we protect your privacy?

We use strict security measures to protect against the loss, misuse, and alteration of data used by our system. We promise to keep your email address secure and private and will not use it for other purposes. Please review our Privacy Policy for more details.

Why did you receive an email from our system?

You should only receive an email from our system that you recognize signing up to receive. We certify that all email addresses used in our system are opt-in names that have given us permission to send them an email. As we indicate above, Visit North Platte does not allow, nor desire, for any members or partners to use our email services to send unwanted mail or spam. If you do not recognize who sent you the message, see the next section.

Reporting unwanted mail as Spam

If you do not recognize who used the Visit North Platte’s service to send you a given message, you can report it as spam by sending it to We receive, investigate, catalog, and take action based on these complaints. If you are worried that we would simply "list wash" your address without further investigation, feel free to report the message to whatever spam reporting entity you feel most comfortable working with. Spamcop at provides an easy way to report unwanted mail as spam. You can also use your email provider's (Gmail, Hotmail, Yahoo) "report as spam" mechanism to notify the ISP that the message is spam. ISPs use this information to determine good senders from bad senders, and we regularly work with ISPs to take action based on that data. Alternately, there are reputable anti-spam blacklist groups that you can work with to identify an issue and inform service providers of that issue. We work with anti-spam blacklist groups and strive to address all issues to their satisfaction.

How do I get off an email list?

Each email sent through the Visit North Platte system contains a link that allows subscribers to unsubscribe from receiving emails from the sender. Each email contains an easy and automated way for you to unsubscribe. You may also change your expressed interests at any time. If you wish to unsubscribe or change your interests, simply follow the instructions at the bottom of any email. If you have received an unwanted email sent by the Visit North Platte system, please see above for options on how to manage and report an issue.

Will your information ever be shared, sold or rented?

We will never share, sell, or rent individual personal information without your advance permission unless ordered by a court of law. Information submitted to us is available only to employees responsible for managing this data.

If you have any questions about Visit North Platte’s Anti-Spam Policy, please contact us at 800-955-4528, 308-534-4729, or email us at

Contact Information for Requests

Visit North Platte Office: 800-955-4528 or 1-308-532-4729
Email Address: