Excellence in Tourism Awards

Annually, visitors in Lincoln County, Nebraska spend more than $125 million, generate over $10 million in state and local taxes, and support more than 1,500 jobs with a payroll of $30 million. Our local tourism partners – hotels, restaurants, retail, attractions, and events continued to greet visitors with warmth, hospitality, and professionalism throughout all of 2023.


During the Excellence in Tourism Luncheon scheduled for May 8, 2024, Visit North Platte will be presenting five ‘Excellence in Customer Service’ awards. The categories for these awards are: Excellent Service within a Hotel, Excellent Service within a Restaurant, Excellent Service within a Retail Establishment, Excellent Service at an Event, and Excellent Service within an Attraction. In addition to the five Excellence in Tourism awards, Volunteer of the Year and Hero of Tourism awards will be presented.


Annually, nearly 600,000 visitors will make the trip to North Platte. What attracts these visitors, keeps them coming back, and inspires them to tell their friends to visit North Platte? North Platte’s events and attractions are part of the equation, but the single most important factor in making visitors feel welcome and have a positive experience is excellent customer service.


Nominations are now closed. The 2024 winners will be added to this page after they have been announced at the Excellence in Tourism Luncheon scheduled for May 8, 2024.

Previous Winners